Articles: Innovaro is frequently commissioned to write about different aspects of innovation for publications. Here is a selection of some recent articles that may be of interest:

October 26 2007: Sustainable Development and Innovation
In the October Edition of KPMG’s Sustainable Insight magazine, a joint Innovaro / KMPG examined the linkages between innovation success and sustainable credentials. Looking at commonalities between those companies identified in the annual Innovation Leaders analysis and those identified as being leaders in the sustainability field by the Dow Jones Sustainability Index, this article specifically highlights the recent successes of Toyota, GE and Wal-Mart and identifies five key elements to better integrate sustainable thinking into the innovation process.
To download the article: http://kpmg.nl/site.asp?id=40378&process_mode=mode_doc&doc_id=45171

April 10 2007: European Business Forum – Corporate Lego
The April edition of the EBF journal included an article by Innovaro exploring how companies in the future will need to be able to plug and unplug resource and capability in an ever more dynamic manner. Highlighting some lead examples of Corporate Lego that already exist, the article looks forward to where most major companies will need to access external innovation capability to keep themselves ahead of the game and simultaneously also exploit their internal innovation capability outside the core business.
For more information: http://www.ebfonline.com/Archive/Default.aspx?IssueID=7

January 5 2007: Marketing Week - The Year Ahead 2007
The 2007 edition of Marketing Week's The Year Ahead magazine which largely predicts short term changes, included a short article by Innovaro looking further out. Focused on macro drivers of change over the next twenty years such as population, enrergy, food and water as well as economic change, this piece brings together some of the insights from recent Technology and Consumer Futures programmes to make sense of the probable future ahead and give readers an idea of how the world we live in wiull have changed by 2027
To access The Year Ahead: http://www.marketingweek.co.uk/item/54446/259/263/3
To download the innovaro article: A world of virtual travel and McSushi
For more information on Innovaro's futures support: http://www.innovaro.com/consulting_foresee.html

October 1 2006: RSA Journal – Paradigms Lost
Following on from the inaugural RSA / Innovaro Innovation Lecture in June 2006, the October edition of the RSA Journal includes an article examining the phenomenon of disruptive innovation. After setting the scene, it examines three different type of innovation – technology driven, business model driven and customer value driven. The article concludes by looking at how different organisations are seeking to predict disruption and prepare for potential impacts.
To download a pdf of the article: Paradigms Lost

September 10 2006: CNBC Europe –The Shock of The New
The September issue of the CNBC European Business magazine included a major article by Innovaro examining whether or not European companies are successful innovators. Drawing on insights from the most recent Innovation Leaders analysis, it highlights that over half of the world’s leading innovators are currently European based and examines what are the common traits and unique differentiators behind this.
For more information: CNBC Shock of the New

September 1 2006: Singapore Marketer –Innovation in Asia
The September issue of the Singapore Marketer, the leading marketing magazine in SE Asia, included an Innovaro article on the state of Innovation in Asia. Based on a recent Innovation Update briefing, it examines the dynamics being created in the region by home grown innovators, foreign R&D labs, venture funds, government policy and education and skills. It then goes on to examine the future looking at which Asian countries are likely to be the future innovation leaders.
To download a pdf of Singapore Marketer: Innovation in Asia

July 1 2006: Brand Strategy – Practice Makes Perfect
The July / August issue of Brand Strategy, the leading strategic thinking magazine for the marketing world, included another article by Innovaro looking at how companies are using innovation to drive their brand growth. Drawing on Innovaro’s annual Innovation Leaders analysis it first examines what the worlds most successful innovators have in common before then highlighting the issues currently making the difference - namely innovation ambition, simplicity of proposition, speed of delivery, product and service innovation, value innovation and organisational leadership.
To access Brand Strategy on-line: Brand Strategy
To download the article: Practice makes perfect

May 25 2006: European CEO –Innovation in the Boardroom
The May / June issue of European CEO magazine incorporated a recent Innovaro Briefing on Innovation in the Boardroom. Examining the changing role of innovation in organisations and how it has risen up the corporate agenda, this article highlights some of the approaches that are been taken by several organisations in appointing board level innovation leaders. It also explores both how the remit varies in different companies and also how some companies are choosing to use innovation directors or Chief Innovation Officers as catalysts for change, while others seek to give stronger direct accountability.
For more information: Innovation in the boardroom

May 1 2006: Admap – Disruptive Innovation
The May issue of Admap, an eminent magazine for the advertising and marketing communications industries, includes an extensive article by Innovaro looking at the increasingly popular topic of disruptive innovation. Addressing the full spread of disruption from technology, business model and customer value, this article highlights the innovation-driven success of companies ranging from Odeontis, Huaneng, On-Star and Skype through to Zopa, Avarind Healthcare, Net-a-Porter and Netjets.
To download a pdf of the article: Disruptive Innovators
To access Admap on-line: www.admapmagazine.com

April 25 2006: HR Director –Innovation vs. Risk
The April issue of HR Director, the major UK publication for the HR discipline, included a point of view by Innovaro that looked at how companies in today's global marketplace are making innovation a key part of their strategies, embedding innovation into the workplace and moving on from competing on the basis of low costs to competing on unique value and innovation. Drawing on numerous examples from Innovaro’s Innovation Leaders analysis, this article highlights the contribution that can be made from having clear innovation ambitions, alternative routes to market within the organisation for major innovations, and the changing role of innovation leadership at board level.
To download a pdf of the article: Innovation vs. Risk: A Viable Balance?

December 1 2005: Brand Strategy – Innovation in Asia
The December / January issue of Brand Strategy, the leading strategic thinking magazine for the marketing world, included an article by Innovaro on providing an overview of the changing dynamics of innovation in some key Asian economies. The ‘Eye of the Tiger’ evaluates how innovation focus is rapidly evolving and shifting within Asia, looks at the key drivers at play and identifies some of the future potential innovation leaders from the region.
To access Brand Strategy on-line: Brand Strategy

September 20 2005: New Design - Sustainability and Innovation
The latest issue of New Design, a leading monthly design magazine, included an article by Innovaro looking at the linkages between innovation, sustainability and profitable growth. Highlighting a number of companies that are gaining benefit from both areas and several new product examples, this piece provides an overview of a key area of concern for many leading organisations.
To download a pdf of the article: World Matters - Sustainability and Innovation
To access New Design on-line: www.newdesignmagazine.co.uk

September 9 2005: Europe's Innovation Position
The European Business Forum is a quarterly business magazine publishing articles on European business, management, economics and strategy. The Autumn 2005 edition included a view from Innovaro on which countries are currently best fostering high impact innovation activities, how they are being measured and what some of the challenges for the EU are in this area.
To download a pdf of the article: Is Europe loosing Its Innovation Edge
To access EBF: www.ebfonline.com

August 31 2004: Opportunities for Innovation
The Solicitors Journal is the leading independent magazine for the legal profession. The September 2004 edition included a perspective from Innovaro on some of the opportunities for innovation that exist for law firms that identifies a number of key areas for focus.
To access this article: www.solicitorsjournal.com

June 10 2004: Innovation in Professional Services
Top-Consultant.com, a major on-line resource for the consulting industry, has a number of thought leadership pieces. This Innovaro article is an exploration of the barriers to innovation across the professional services sector.
To access this article: www.top-consultant.com/UK/Editorial/Article_display.asp?ID=1039

Nov 30 2003: Innovation in Financial Services
The November 2003 edition of Argent, The Journal of the Financial Service Forum, included an article 'Innovation Now' by Innovaro looking at the challenge of achieving successful innovation in the FS sector. Examining the core issues of trust, differentiation and delivery, it also looks at some of the strategic influences and the opportunities that exist for innovation in this highly competitive arena.
To download a pdf of the article: Innovation Now
For more information on the Financial Services Forum: www.thefsforum.co.uk

June 20 2003: Delivering Innovation
The summer 2003 edition of Out of the Blue, the client magazine of the leading global advertising agency J Walter Thompson included an article by Innovaro. 'Delivering Innovation - The What, Why and How' provides an overview of why innovation has become such a hot topic and common ambition for many firms and looks at some of the main challenges that are encountered by companies seeking to improve their innovation performance.
To download a pdf of this article: Delivering Innovation - JWT
For more information on J Walter Thompson: www.jwt.com