Innovaro - Europe's Leading Innovation Consulting and Insight Firm

Society Insight: Providing in-depth understanding of how the world we live in is changing Changes in societal structures and priorities and shifts within different societies provide organisations with extensive potential arenas for innovation. Understanding the key drivers, the barriers and the accelerators for innovation across different areas of society is a fundamental input for many organisations’ innovation strategies. Innovaro brings together major sources of analysis of societal trends and emerging discontinuities to provide a clear and succinct view of future scenarios for organisations. Improved society insight identifies the associated spaces for innovation opportunity. Alongside our Future Technology Impact programme, we are currently also focused on a number of topics including:
1.	Global innovation opportunities in preventative healthcare – highlighting the key areas where changes in personal behaviour can have the greatest long term direct health benefit to the individual. This delivers insight on where the most significant reduction in healthcare costs and associated burden on national economies might fall.
2.	Youth trends in Europe and their impact on product strategy – examining the varied behaviours across different segments, the cultural influences on individual attitudes and general trends. Innovaro’s work also involves assessing the impact of these behaviours on the ability to reach target groups through different channels and messages.
3.	The impact of economic and environment sustainability in the mind of the consumer – understanding the real sway that sustainability has in the consumers decision making process across different geographies and cultures to support the positioning of new innovations in this area

useful links
•	NSO
•	World Bank
•	UN
•	Eurostat
•	WHO
•	OECD
•	Shaping Tomorrow
•	Institute for the Future
•	Institute for Global Futures