|
Understand: Enabling
you to identify the real opportunity for innovation
Innovation can often be slow to
build momentum in organisations or lacks the necessary
focus and priorities because of: |
| • |
Poor clarity around
the available space to innovate |
| • |
Insufficient or dated knowledge
of what drives choice in key markets |
| • |
Failure to appreciate the real
impact of new technologies |
| • |
Confusion between research and
data collection and true insight |
| • |
Inadequate understanding of consumers
or customers being targeted |
| • |
The best insight does not link
effectively into key innovation activities |
| • |
Inappropriate knowledge is used
when defining project scope |
| |
| Innovaro recognises
that companies need to be idea-led and consumer-informed
and helps organisations to better understand and focus
opportunities for innovation through: |
| • |
Leading edge techniques which
improve understanding of markets and customers |
| • |
Identifying potential spaces for
innovation |
| • |
Drawing the connections between
different research and insight sources |
| • |
Building detailed insights into
consumer and customer motivations |
| • |
Creating clear perspectives on
market, sector and technology characteristics |
| • |
Bringing together leading sources
of insight to clarify future options |
| • |
Integrating new insight into
development projects and strategy development |
