| Foresee: Identifying major future innovation opportunities and challenges
As the world around them changes, many companies fail to look over the immediate business horizon and identify the key challenges and major growth opportunities that lie ahead. These organisations often display: |
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Poor integration of strategy particularly between R&D and Commercial functions |
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No clear vision of the broader future consumer or technology horizons |
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Reliance on linear extrapolations of today that miss tangential opportunities |
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Focus on incremental developments with fewer break-through innovations |
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A closed attitude toward externally sourced or cross sector innovation |
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Little recognition that the consumer can help inform decisions about the future |
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Consequential under-performance against leaders with low return on innovation. |
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| Innovaro enables organisations to gain a clear picture of the future through differentiating between possible and probable impacts, events and opportunities. We help companies define future innovation strategies by focusing on several key areas: |
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Using participative customised foresight techniques to engage internal and external experts in shaping robust views of the future |
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Highlighting break-through opportunities that lie at the intersections of emerging technologies, markets and consumer needs |
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Connecting and developing consumer, market, societal and technology trends through joint opportunity road-mapping |
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Involving the consumer as a fundamental source of innovation foresight |
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Linking insight and foresight across functions, activities and programmes |
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Producing engaging validated strategic scenarios to establish a preferred company future viewpoint |
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Delivering outcomes that can be communicated company -wide to inform innovation and growth programmes. |
